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5-star Ratings...a Blessing? ...or a curse?

  I am gonna go out on a limb here with a guess about you as a business owner …you've probably fantasized about earning that coveted five-star rating on Google. Am I right? After all, it's the ultimate symbol of customer satisfaction, right? But what if I told you that chasing after that perfect score could be holding your business back? Let’s dive into the surprising truth behind customer ratings and how embracing imperfection can fuel your business’s growth. The Perfection Paradox: More Than Just a Number We’ve all done it – scrolling through reviews, hoping to find a glowing 5.0 rating. But here's the twist: perfection can be incredibly dull. When everything looks flawless, where’s the opportunity for improvement? Where’s the personality? Where’s the narrative that resonates with your customers? In reality, perfection doesn’t tell a story . It doesn’t reveal how you handle challenges, address complaints, or keep improving. Your ratings should show the human side of your...
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The Three-Strike Rule: Protecting Your Team from Abusive Customers

  Let’s get real here, you know that providing excellent customer service is a critical component of your success…if you don’t, I might be a little worried at this point. However, in an age of heightened emphasis on ratings and social media influence, it's inevitable that you'll occasionally encounter a customer who crosses the line from dissatisfied to downright abusive. In these situations, it's crucial to protect your team while maintaining a positive work environment. The Three-Strike Rule is your ticket to ensuring a fair, consistent approach to customer interactions—one that shields your employees from abuse and preserves the integrity of your business. Why the Three-Strike Rule Matters for Small Businesses Running a small business comes with its unique set of challenges, but none quite as difficult as handling abusive customers. While complaints and negative feedback are a part of doing business, there's a vast difference between a frustrated customer and one wh...

Not My Problem? Think Again!

  A few years ago, I had a conversation with a teacher who had just left her position as a highly respected high school orchestra director. Despite her accolades and love for the job, the reasons for her departure were many—management being a common thread. What stuck with me the most was something her principal said toward the end of her tenure. During a department meeting, this principal, without hesitation, announced that “staff morale was not ‘her’ problem.” Let that sink in. Now, imagine the sound effect of a record screeching to a halt in a cartoon. That’s how my brain reacted. Not her problem? Really? This principal was the leader of an entire school—someone entrusted to guide, inspire, and cultivate a thriving workplace culture. Instead, morale plummeted. Turnover soared to an eye-watering 8-10% annually. For a school of around 112 teachers and administrators, that’s significant. Factor in the cost of replacing just one employee—estimated to be up to two times their annual ...

How to Avoid Costly Turnovers in Your Small Business

  The past few years have been a whirlwind for businesses everywhere. The pandemic forced many companies to close their doors, while others saw their employees leave in record numbers. For some, it was a chance to reflect on their careers and seek opportunities that aligned better with their passions, values, or well-being. Whatever the reason, employee turnover has become a pressing challenge for businesses — especially small businesses, where the loss of even one team member can have a profound impact. If you’re a small business owner, you’ve probably felt this pain. But what if I told you that preventing an employee from leaving could save you up to twice their annual salary? Yes, you read that right. Keeping a valued employee isn’t just about avoiding the hassle of finding a replacement — it’s a smart financial decision that directly impacts your bottom line. Why Turnover Costs So Much Let’s break it down with a real-world scenario: Sally is your IT director, earning $100,000 a...